It’s a tough market out there, especially to those starting their own business. In light of the present situation, we at The Lawyer Market felt it would be great to review both our own experiences and scour the Internet for the lowdown on owning/ starting your own small businesses. We’ve ranted about the importance and tactics of marketing, so this article will go beyond this topic to other tricks of the trade. Here are some tips we’ve found helpful:
1) Don’t expect instantaneous profit. It may take months or years to actually start making a profit, so it’s important to plan for this and start with an appropriate amount of capital so you’re not scrambling for money just as your business is taking off! Perhaps more importantly, always be on the lookout for additional investors.
2) On the other hand, know your costs, and know how much product/service you must sell to sustain these costs and turn a profit. Borrowing too much money can be a death sentence and we all know the cost of debt these days.
3) Think Small (and save money in the process): think telecommuting and e-commuting. Why pay for a physical space when capital could be allocated more efficiently in the beginning months. Let us remind you that these employees must be the BEST candidates possible: don’t settle on mediocrity.
4) Protect your personal assets: In some cases this means forming a limited liability company (LLC). Don’t neglect patents because while expensive, they could provide the key to beating future competitors. Either way, protect yourself against lawsuits by buying business liability insurance.
5) Create a business plan but be flexible! Listen to your customers and always try to obtain feedback. In a sense, this is the ability to keep reinventing your company.
6) Put ALL your agreements in writing: this seems as self explanatory as a business plan, and at times can seem mundane. The truth is: it simply isn’t. The only way to enforce contracts and agreements (legally) is to have them in writing.
7) Keep your Credit: paying your bills early and taxes on time is a great way to ensure your credibility and trustworthiness to your followers/customers. It also makes borrowing in the future much easier.
8) And Finally: Be small, yet think big. Be optimistic about the possibility for growth that may eventually come to your business.
Have more tips of your own? Let us know – we could all use the advice.

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